Meet the Founder

Woman wearing a light gray blazer and dark trousers, smiling, standing on a city street with cars and blurred trees in the background.

Natalie Shieh

Founder & Principal

New Anthem Strategies was born out of my passion for turning vision into motion; a practice that merges bold ideas with grounded action. Over 20+ years, I've led complex change across social impact, urban planning, and real estate to transform bold visions into real momentum.

Strategy as a Practice, not a Plan

Too often, plans look inspiring on paper but fall apart in practice. I’ve seen firsthand that success comes not from glossy documents but from teams who know how to align, adapt, and keep moving together.

My work helps teams learn to implement strategy in real time, align vision, talent, and resources, and adapt with clarity and courage. My success is grounded in smart planning, but more importantly, is put into action by teams being in sync in executing them.

Along the way, I’ve been grateful to receive recognition for my work, including: